PROCEDURE TO APPLY BAIDU ADVERTISEMENT

info source: http://iearningtips.com/procedure-apply-baidu-advertisement/

Introduction

If you want to start online marketing in China, you have to use Baidu which is the most popular web search engine in China. Creating Baidu advertisement will be very effective for marketing promotion in China. If you want to create a Baidu advertisement account in Hong Kong (or outside China), you can prepare and send the following documents to Baidu or its agents. Then, they will process your application after receiving your application fee (which costed HK$8000 as of 2015-01).

Application Procedure

Step 1. BR(商業登記證), with color stamp and handwritten “複件與原件一致”

**For the company which its headquarter is located in foreign countries, a Simplified Chinese Translation of BR (with color stamp and handwritten “複件與原件一致” ) and Overseas Online Commitment Letter (signed and color stamped) are required

Step 2. Website 1st page screenshot showing URL, with color stamp and handwritten “複件與原網站內容一致”

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**You should ensure that the website contains the information below.

“About Us(關於我們)”: the company name on BR

“Contact Us(聯絡我們)”, the company name on BR and contact information showing where the headquarter is.

Step 3. Letter of Guaranty as below – V-Verification (真實性驗証保証函), signed and stamped.

Letter of Guaranty – V-Verification

Step 4. Application Form with signed and stamped.

Baidu Marketing Insertion Order_HKD

Step 5. After application completed, you will receive your logon ID and password, and a confirmation email as below:

Conclusion

Sometimes it is difficult to find Baidu’s support guy to ask, especially, difficult for someone who cannot speak Chinese. Hence, It is easier to apply Baidu advertisement account through Baidu’s agent rather than apply yourself, and it can save you a lot of time and work.